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18 April, 2012 By Rev. Ted Pike

Overstock.com is now the 12th advertiser to publicly distance themselves from ABC's unprecedentedly Christian-bashing GCB (Good Christian Bitches). Their customer care representative replied to a Christian threatening boycott:
I personally am so sorry to hear you were offended by advertisements aired during GCB. Please accept our sincere apologies for any disappointment we may have caused you.

We have never sponsored these shows, and we do not plan on sponsoring them in the future.

We truly do value you as a customer and see our customers as family, and the last thing we want is to lose a member of our family. I hope you will give us another chance to provide you with the service you expect from us.

What the representative means by, "We have never sponsored these shows," is probably that, having bought a block of advertising time, with ABC given rights to display their ads as they please, Overstock was not aware their ad would be shown during GCB.

This seems to be the case with most advertisers who have abandoned GCB. In fact, as I said in my latest e-alert, the American Decency Association reports that many companies, their ads having been shown during GCB just once, have clearly declined to have them aired again. Here is the full report from ADA:

In the first seven episodes of “GCB,” 154 companies have advertised on the show. Of those 154 advertisers, 112 advertised only one time. That’s a 73% withdrawal rate!

After their ad appeared on “GCB” those 154 advertisers would have heard from many of you through our "take action" links. After receiving those emails from you and others offended by their sponsorship of Christian bigotry, 112 advertisers – 73% – did not return to advertise again.

In addition, the TV network ratings for last night’s episode of "GCB" were down to their lowest yet – coming in last place for its timeslot against the other major networks. "GCB" viewership was down 21% from the previous week’s episode.

Nearly four out of five sponsors have chosen to end further advertisement with GCB. This reveals that 112 advertisers have done exactly what we have asked! Clearly, although effects are partly veiled, our threatened boycott is working powerfully!

As I said in my last e-alert, last Sunday's show displayed significantly smaller numbers of the usual big-spending national advertisers and an increase of local advertisers and promos of coming ABC shows. National advertisers for GCB may be becoming hard to find!


Significant Cracks in GCB's Wall

These are unmistakable cracks in the seemingly impregnable wall of GCB's media power. Disney/ABC's CEO Iger and the rest of the anti-Christian Jews behind GCB will undoubtedly want to air the remaining three episodes. (See "The Jews Behind Good Christian Bitches (GCB)") But it may well be that, thanks to your activism, GCB's fate is sealed: It has become an "advertising pariah" and cannot be considered a permanent part of next year's TV landscape, replacing Desperate Housewives. The least we have done is deprive ABC of perhaps tens of millions of dollars in advertising revenue.

But this is not the time to relax. Instead, we must swing a veritable wrecking ball of public protest against the cracking wall of GCB. Included here are the current sponsors from the past two weeks (eliminating many die-hards you may have called before). They must hear, perhaps for the first time, why they should join the others who don't want their good names dirtied by GCB.

current Ted Pike photo
Ted, today - photo: John Pike, October 2019

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